OUR STORY
From a Family Tradition to Greenwich Avenue
Petticoat Lane Greenwich was founded by Jason Palmer in 1997 as an independently owned lingerie boutique serving Greenwich, Connecticut and the surrounding communities.
Jason’s retail education began in 1990, when his mother, Phyllis Jacobson, opened a Petticoat Lane store in Chappaqua, New York. He worked alongside her from the beginning, learning the importance of personal service, careful buying and helping every customer feel comfortable.
After graduating from SUNY Albany in 1996 with a degree in computer science, Jason declined an offer in finance to help his mother open a store in Scarsdale. The following year, he opened the Greenwich store and went on to operate it independently. The stores shared a name and family history, but Petticoat Lane Greenwich became Jason’s own business.
NATIONAL RECOGNITION
2014 Best of Intima: Best European Flair
In 2014, Petticoat Lane Greenwich received the Best of Intima award for Best European Flair, recognizing its distinctive selection of European lingerie and its place among North America’s leading independent lingerie boutiques.
The award still reflects the store today: exceptional European brands, expert product knowledge and a collection chosen personally rather than by an algorithm.
Jason Palmer with his mother, Phyllis Jacobson, and family at the 2014 Best of Intima Awards.
WHY PETTICOAT LANE
Expert Fit. European Selection. Personal Service.
For nearly three decades, Petticoat Lane has helped customers find lingerie, bras, swimwear, hosiery, sleepwear and clothing selected for fit, quality and longevity. Our experienced Greenwich team provides personal bra fittings and practical fit guidance in a private boutique setting.
We carry established European specialists including Empreinte, Marie Jo, Simone Pérèle, Aubade, Wolford and Falke, alongside carefully selected swimwear and resort brands. Customers can shop online nationwide or visit us on Greenwich Avenue for individual assistance.
